About Us: The New Direction Fitness Difference

Why our clients love us: We are passionately committed to our mission of changing people's lives around the world by helping them adopt a more healthy and fit lifestyle so they look and feel their best. Here's what makes us different than your typical gym: At New Direction Fitness your results are our number one priority and our comprehensive strategies are tailored to YOUR success.

Best Personal Fitness Coaches: At New Direction Fitness, our most important asset is our team of fitness professionals. We take our roles seriously and we don't feel successful until you've achieved results. Your success is our number one priority! Our trainers are amongst the best in the country, holding credentials from NSCA, ACSM, NASM, and/or ACE, four of the most stringent nationally recognized fitness certifications. Many hold Bachelor's and Master's Degrees in Exercise Science, as well as additional certifications in specialty areas. Our high standards of education, professionalism and program implementation separates us from our competition and guarantees we will get you the results you are looking for.

We Guarantee Results:
 Results are how we will be evaluated. At New Direction, our uniquely tailored strategies will get you the results you’re looking for. YOUR results are our number one priority.

This is what sets us apart from others - our clients achieve life-changing, measurable results! Fat loss, increased lean muscle, better energy levels, increased bone density, lowered stress level... Our primary focus is to ensure our clients achieve the goals they have set for themselves. Nothing brings us more joy than knowing that we have positively impacted someone's life. This is what it's all about for us. Not convinced? Read the Incredible Success Stories posted on our website. The results will motivate you to take action today!

Quality Assurance: 
Everyone says they have good customer service, but we stand behind our promises. In fact, we were voted the first Diamond Certified Personal Training Studio in 2007-2008, because of our attention to creating an amazing customer environment. Our rigorous employee selection process ensures that you will be working with the friendliest, most qualified staff in the San Francisco Bay area. We recruit fitness coaches from amongst the most elite certifying bodies in the country to give the safest, most effective results. Each Personal Fitness Coach must go through our meticulous training program, resulting in a unique environment that thrives on your success.

The Process must be Fun: At New Direction, we feel that exercise should be fun and exciting, not painful and burdensome. Our trainers pride themselves on motivating even the most apprehensive clients to learn to love fitness. In the price of your program, fun is always included.

When you're having a good time, you're more likely to come! We host monthly events, activities, and parties to develop a sense of community and a social, friendly atmosphere. We incorporate creative and innovative exercises and programs to keep workouts fun and interesting. With us, it's more than just a workout - it's a lifestyle!

Individual Attention:
 We believe that in order to attain your specific goals, one-on-one training is the fastest, safest and most effective method. Each session is designed with your specific goals and needs in mind. Our accountability and motivational strategies will further enhance your training and success. We will personally oversee your progress. If you don't show up, we'll be calling to find out why! It's exactly this type of accountability that most people need to help them stick to a program and get great results! We care about you and want you to succeed!

Community Involvement: 
We focus all of our initiatives on increasing the quality of life in our community. We regularly support local fundraisers to benefit various charitable causes. We also donate our time and resources to various schools and charities.